The TouchBack Facts

touchback

Patented formula uses certified hair colours but without harsh chemicals
Real hair colour in a marker
Grey roots gone instantly
Gentle on hair
No ammonia or peroxide
Marker provides precise control
Dries in a minute
Does not flake or rub off, even after brushing
Simply shampoos out

The TouchBack Difference

TouchBack has been awarded 4 patents. Since its launch in May 2009, TouchBack has won 3 major industry awards for best product in its category and best new product and most likely to succeed.

TouchBack was the result of collaboration among a team of innovative leaders in the international hair colour industry.

The product was conceived by Joan Lasker, whose experience in the beauty industry spans 30 years. She was a Beauty Editor at Vogue, a Vice President of L'Oreal, and President of Cosmetic Executive Women (CEW is the cosmetic industry's 4000-member trade organization).